Blog

The seven biggest mistakes to avoid when buying a marquise cut diamond are: ignoring the prominent bow-tie effect, choosing a stone with poor shape symmetry, selecting the wrong length-to-width ratio, leaving the

The #1 secret to buying a radiant cut diamond and saving thousands is leveraging its “crushed-ice” brilliant facet pattern to safely choose a lower, more affordable clarity and color grade (like SI1

The biggest mistakes to avoid when buying a heart diamond shape are choosing a stone with poor symmetry (uneven “lobes” or a weak “cleft”), a bad length-to-width ratio, and not selecting a

The seven biggest mistakes to avoid when buying a pear shaped diamond ring are: choosing a stone with a severe “bow-tie” or poor shape symmetry, selecting a setting that leaves its fragile