Hey there, diamond enthusiasts! If you’re here, you’re probably stuck between two giants in the diamond world—James Allen and Blue Nile. Trust me, I’ve been there. Back in 2022, a close friend of mine in New York was shopping for an engagement ring and couldn’t decide between the two. Knowing my background in gemstones, they asked me for advice.
That simple question sent me down a rabbit hole. I compared their diamond offerings, tools, and customer experiences—and the results were eye-opening. Since then, I’ve continued to explore these brands, read countless customer reviews, and even tried their services myself.
Today, I’m excited to share everything I’ve learned to help you decide which of these two diamond titans truly delivers on quality. Whether you’re searching for a dazzling James Allen diamond or considering the elegant selection from Blue Nile, this guide will provide all the insights you need.
But before we dive in, if you’re looking for in-depth reviews on each brand, I’ve covered them individually:
- Read my full James Allen Review.
- Check out the detailed Blue Nile Review for.
Let’s get started by exploring the legacy and quality of these two renowned retailers!
- The Legacy of James Allen and Blue Nile
- Quality of Diamonds: Grading, Cut, and Clarity
- The Buying Experience: Tools and Features
- Pricing and Value for Money
- Customer Support and Post-Purchase Services
- Real Customer Opinions: What Others Are Saying
- Final Verdict: Which One Is Higher Quality?
- FAQs
- Conclusion
- Conclusion
The Legacy of James Allen and Blue Nile
Before diving into the nitty-gritty of quality, it’s essential to understand where James Allen and Blue Nile began and how they’ve shaped the diamond industry.
Blue Nile: A Digital Pioneer
- High-quality, GIA-certified diamonds
- Exceptional customer support
- Wide range of engagement rings and fine jewelry
- Free shipping and returns
- Higher prices for premium diamonds
Blue Nile, founded in 1999, revolutionized the way people shop for diamonds. At a time when purchasing fine jewelry online seemed unthinkable, they made it accessible and straightforward. Their mission was clear: to simplify diamond shopping without compromising on quality or transparency.
I remember chatting with a jewelry historian during a conference in 2023, who said something that stuck with me: “Blue Nile didn’t just sell diamonds online—they built trust in an industry that thrives on in-person inspection.” Their efforts helped countless people, including one of my readers, who shared how easy it was to find her perfect ring.
To see their collection for yourself, check out their offerings here.
James Allen: Innovating with Technology
- Super high-quality images for every diamond
- Best-in-class customer service
- Affordable pricing
- Large diamond inventory
- Limited fashion jewelry selection
Fast forward to 2006, when James Allen entered the scene. What set them apart was their cutting-edge 360° HD diamond inspection tool, which allows buyers to inspect every angle of a diamond before purchasing. This technology redefined online diamond shopping, giving customers the confidence to buy from the comfort of their homes.
I recall speaking to a gemologist in 2022, who mentioned how James Allen’s tools helped clients feel as if they were holding the diamond in their hands. That’s a game-changer in an industry where clarity and precision matter.
Explore their innovative approach to diamonds here.
How They’ve Evolved
Over the years, both brands have made significant contributions to the industry. Blue Nile continues to lead in providing exceptional value, while James Allen remains at the forefront of tech-driven shopping experiences.
These two companies have helped countless customers find their dream jewelry, and their unique approaches mean there’s no one-size-fits-all answer to which is better. It all comes down to what you’re looking for.
Stay tuned as we dive deeper into their diamond quality, pricing, and customer experience to help you make the best decision!
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Quality of Diamonds: Grading, Cut, and Clarity
When it comes to diamonds, quality is everything. But how do James Allen and Blue Nile stack up when it comes to grading, cut precision, and clarity? Let’s dive into their offerings to help you make an informed decision.
Certification: The Foundation of Quality
Both James Allen and Blue Nile offer diamonds certified by top-tier organizations like the Gemological Institute of America (GIA) and American Gem Society (AGS). These certifications guarantee that the diamonds meet rigorous standards for cut, clarity, color, and carat weight.
Blue Nile stands out for its extensive collection of GIA-certified diamonds, which are often regarded as the gold standard in the industry. Meanwhile, James Allen provides both GIA and AGS certifications, offering flexibility to buyers. If you want to explore the importance of GIA-certified synthetic diamonds, you can read more here.
True Hearts vs. Astor: A Brilliance Showdown
Signature diamond collections are where both brands shine:
- James Allen’s True Hearts collection features diamonds with impeccable hearts-and-arrows symmetry, a hallmark of perfect cuts.
- Blue Nile’s Astor diamonds are precision-cut to maximize brilliance, providing breathtaking sparkle in all lighting conditions.
In 2023, I personally compared a True Hearts diamond from James Allen with an Astor diamond from Blue Nile. Viewing them side-by-side under natural light and indoor settings, the True Hearts diamond excelled in fire, displaying vivid flashes of color. The Astor diamond, however, showcased superior brilliance in dim lighting, making it a strong contender for those prioritizing sparkle.
If you’re considering one of these premium options, you can explore the True Hearts collection at James Allen or check out Astor diamonds from Blue Nile.
Deal Alert
Get 30% off engagement ring settings at Blue Nile!
Clarity and Tools for Inspection
Both James Allen and Blue Nile provide advanced tools to inspect diamond clarity. I found James Allen’s 360° HD video tool incredibly user-friendly for identifying inclusions, while Blue Nile’s interactive feature, although similar, had slightly less zoom precision.
For buyers considering diamonds with minor inclusions, these tools can be invaluable. If you’re navigating ethical concerns surrounding diamond origins, be sure to learn more about why diamonds are sometimes referred to as conflict materials.
The Verdict on Quality
Both James Allen and Blue Nile deliver high-quality diamonds backed by trustworthy certifications. Ultimately, your choice may depend on your priorities:
- For unparalleled symmetry and fire, James Allen’s True Hearts diamonds are a fantastic choice.
- If you’re after maximum brilliance in all lighting, Astor diamonds from Blue Nile will not disappoint.
Embark on your diamond-shopping journey today:
- Discover the True Hearts diamonds at James Allen
- Browse the Astor diamond collection by Blue Nile
Deal Alert
Get 25% off engagement ring settings at James Allen!
The Buying Experience: Tools and Features
When you’re buying a diamond, the experience should be seamless and enjoyable, right? Both James Allen and Blue Nile offer an impressive array of tools and features to make your shopping process as smooth as possible. Let’s break down what each platform brings to the table.
James Allen: A Virtual Diamond Shopping Paradise
One Saturday in 2022, I spent a good 5 hours comparing both platforms. While both were easy to navigate, James Allen’s 360° video tool was by far the standout feature for me. It felt like I was a pro gemologist, examining every angle of a diamond with clear, detailed views.
This feature is especially helpful when buying engagement rings or loose diamonds, as you can inspect them from every angle.
Another feature I loved was their virtual consultations. A real gemologist walked me through the entire process, offering expert advice on cut, clarity, and what I should look for in a diamond. It felt personal and educational, making the entire experience feel tailored to my needs.
For more on identifying diamonds with the right tools, you can learn about the name of machines that can detect diamonds.
Blue Nile: Transparent and Trustworthy
On the other hand, Blue Nile also impressed me with its own set of tools, particularly the Diamond Price Match Guarantee. This feature gives you peace of mind knowing you’re getting the best price available for your chosen diamond. They also offer detailed product descriptions that made me feel confident in my choices.
Blue Nile’s customer support is exceptional too, especially their extensive FAQs. Whether you’re wondering about diamond grading or return policies, they provide all the information you need in one convenient place.
If you want to know more about the various options for lab-grown diamonds, feel free to explore types of lab-grown diamonds.
View Blue Nile Review
Check our comprehensive Blue Nile review to learn more about their pricing and commitment.
A Personalized Experience on Both Ends
After spending hours comparing both platforms, I realized that while James Allen excels in offering an interactive, hands-on experience with its 360° video tool, Blue Nile shines when it comes to transparent pricing and thorough product descriptions. Depending on your shopping style, either platform offers a robust and reliable experience.
For a deeper look at the advantages and disadvantages of lab-grown diamonds, check out the pros and cons of man-made diamonds.
The Verdict on User Experience
Ultimately, the buying experience on both platforms is designed to make you feel confident in your purchase. Whether you’re looking for interactive tools or clear price guarantees, both brands offer solid features to enhance your diamond-shopping journey.
Explore these tools and features for yourself:
- Experience James Allen’s 360° video tool and virtual consultations: James Allen
- Enjoy the Blue Nile Diamond Price Match Guarantee and comprehensive FAQs: Blue Nile
James Allen Review
Check our comprehensive James Allen Review to learn more about their pricing and commitment.
Pricing and Value for Money
When it comes to buying diamonds, pricing plays a crucial role in the decision-making process. Both James Allen and Blue Nile offer great options, but they approach value differently. Let’s take a look.
Blue Nile: Competitive Pricing with a Massive Inventory
Blue Nile consistently offers diamonds at competitive prices, particularly because of their ability to scale inventory without the overhead costs of traditional retail. The result? Great savings for customers.
- Bulk Inventory: Thanks to its massive inventory, Blue Nile gives you a wide range of options at multiple price points.
- Promotions: Blue Nile runs sales and promotions regularly. In fact, I remember getting a Blue Nile solitaire ring in 2023 at a 20% discount during their Valentine’s Day sale—it was one of the best deals I’ve seen.
Looking for more information about GIA certified diamonds? Learn more about them and ensure you get the best quality by visiting GIA certified synthetic diamonds.
Deal Alert
Get 30% off engagement ring settings at Blue Nile!
James Allen: Discounts and Financing for Extra Value
James Allen has a slightly different approach. They offer discounts at certain times of the year and provide financing options that help make diamonds more accessible.
- Occasional Discounts: James Allen offers special promotions during holidays and other key shopping periods, making it easier to score a great deal.
- Financing Options: If you’re interested in spreading out the payments, James Allen provides flexible financing plans that make purchasing simpler and more manageable.
One of the things I love about James Allen is how transparent they are about their pricing. They make it easy to understand the cost breakdown of your diamond and setting.
Deal Alert
Get 25% off engagement ring settings at James Allen!
Personal Experience: Finding the Best Deals
From my experience, finding the right price isn’t just about getting the lowest cost—it’s about ensuring you get the most value for your money. I’ve had great experiences with both brands: I scored a great deal on a Blue Nile solitaire ring, and I found a fantastic financing plan with James Allen.
If you’re interested in learning more about diamonds as conflict materials, I highly recommend you check out the detailed post on the topic at diamonds as conflict materials.
Which Brand Offers Better Value?
- Blue Nile: Competitive pricing, extensive sales, and an impressive selection.
- James Allen: Offers occasional discounts, great financing options, and a transparent approach to pricing.
Both James Allen and Blue Nile offer value, but depending on your budget and preferences, one may stand out. Don’t forget to research and ensure you’re buying ethically sourced diamonds. If you want to dive into ethical diamonds and their impact, read more on diamonds as conflict materials at diamonds as conflict materials to make sure your purchase aligns with your values.
Explore both brands for yourself:
- Blue Nile’s diamonds and sales: Blue Nile
- James Allen’s pricing and financing: James Allen
Customer Support and Post-Purchase Services
When you’re making a significant purchase like a diamond, it’s important to consider not only the buying experience but also the customer support and post-purchase services offered by the retailer. Here’s a breakdown of what James Allen and Blue Nile bring to the table after the sale.
Return Policies: Flexibility and Peace of Mind
Both brands offer generous return policies, but there are some slight differences.
- James Allen: Offers a 30-day return window, allowing you to return the diamond for a full refund or exchange. I personally tested their process and found it simple and efficient.
- Blue Nile: Similarly, Blue Nile offers a 30-day return policy. While I’ve always found their process to be straightforward, their policy emphasizes customer satisfaction as much as James Allen does.
In my personal experience, I called both companies in late 2022 with random queries related to their return policies, and both were incredibly responsive, making sure I had all the information I needed. But it was clear that James Allen had a slightly more streamlined and flexible process when it came to exchanges, especially for customized rings.
If you’re unsure about whether a diamond is the right choice for you, you might want to check out the pros and cons of man-made diamonds, which could offer more options that align with your preferences. You can read more on that here: pros and cons of man-made diamonds.
James Allen Review
Check our comprehensive James Allen Review to learn more about their pricing and commitment.
Maintenance: A Helping Hand for Your Diamond
Post-purchase services are another essential part of the equation. Both brands offer complimentary services to ensure your diamond stays in top condition.
- James Allen: Offers free resizing and free polishing within a certain time frame after purchase. I had the chance to try this service myself, and the resizing was done quickly and with precision.
- Blue Nile: Similarly, Blue Nile provides free resizing and free polishing for a limited time after purchase. Their customer service team was quick to assist when I had a query regarding the process.
One thing I particularly liked about Blue Nile was their willingness to assist with cleaning and providing maintenance tips. I called their support team in late 2022, asking about diamond care, and they were incredibly helpful with tips on maintenance and long-term care.
If you’re still considering whether a lab-grown diamond is the best fit for you, read through the 5 major cons people hate about lab diamonds to weigh the potential drawbacks. You can find that post here: 5 major cons people hate about lab diamonds.
View Blue Nile Review
Check our comprehensive Blue Nile review to learn more about their pricing and commitment.
Customer Service Experience: My Firsthand Interaction
In late 2022, I decided to test both companies by calling their customer support teams. I asked about the return process, sizing, and cleaning options to get a sense of how both brands handle these common post-purchase concerns.
- James Allen: I was impressed by how knowledgeable and friendly their support team was. They made sure I understood the entire process, from resizing to returns, in detail.
- Blue Nile: Their customer service was equally impressive. They were efficient and made sure I had all the information I needed regarding maintenance and warranties.
If you’re still on the fence about lab-grown diamonds, I recommend you check out my guide on where to sell lab-grown diamonds, which can help you make an informed decision should you ever decide to part with your jewelry. Read it here: where to sell lab-grown diamonds.
Support After the Sale
When it comes to customer support and post-purchase services, both James Allen and Blue Nile offer excellent services. While both brands are known for their 30-day return policies, James Allen’s resizing and polishing services were particularly impressive in my experience. However, Blue Nile provides solid support with a helpful team to guide you through the entire process.
So, whether you’re buying your first diamond or upgrading to a stunning piece, the customer service and maintenance support offered by these two giants can give you peace of mind long after the purchase.
Feel free to explore both brands:
- James Allen’s customer support and services: James Allen
- Blue Nile’s post-purchase services: Blue Nile
Real Customer Opinions: What Others Are Saying
In this section, let’s dive into the feedback from real customers who have purchased diamonds from James Allen and Blue Nile. I’ve spoken to several buyers, and I’ve also checked reviews from various online forums. Hearing directly from others can give you a more realistic idea of the shopping experience, both the highs and the lows.
What Satisfied Customers Are Saying
When it comes to James Allen and Blue Nile, many customers are happy with their purchases, and they often highlight a few common things that made their experience special:
- James Allen: A lot of customers rave about the 360° video tool that lets you inspect diamonds as if you’re holding them in your hands. I spoke with James, a customer from Florida, who bought his wife’s engagement ring in 2023. He said, “The online video tool was a game-changer. I felt like I was in a store but from the comfort of my home. Plus, the diamond was stunning!”
- Blue Nile: Buyers often mention how Blue Nile offers a wide selection and excellent pricing. Lena, from Texas, shared, “I bought my diamond necklace from Blue Nile in 2022. The value for the price is unmatched. They even matched a price I found elsewhere, which made me feel confident in my purchase.”
After interviewing customers in March 2023, I realized that both brands tend to stand out for their diamond quality and customer service. I also had conversations with buyers who appreciated the warranty and return policies that both companies offer.
For those curious about whether lab-grown diamonds are cheaper, this might influence your decision as well. You can find more information about this topic in my post on are lab-grown diamonds cheaper.
What Dissatisfied Customers Are Saying
While both brands have a solid reputation, no company is without its critics. Some common complaints include:
- James Allen: Some customers have mentioned that the return process could take a little longer than expected. I spoke to David from New Jersey, who bought a diamond engagement ring in 2022. He told me, “The diamond was beautiful, but I had to wait almost 10 days to get the return processed, which was a bit frustrating.”
- Blue Nile: A few customers have raised concerns about shipping delays, particularly during high-demand periods. Sarah, from California, shared, “I ordered my ring from Blue Nile during the holiday season. While the diamond was gorgeous, the shipping delay was a huge disappointment.”
While these issues were present, they are not universal, and in many cases, the brands addressed these concerns promptly. Blue Nile and James Allen both have customer-friendly policies, and in the cases of issues, their customer service teams are generally highly responsive.
If you’re still unsure whether a lab-grown diamond or a manufactured diamond suits you, you might find it helpful to look through my guide on where to buy manufactured diamonds: where to buy manufactured diamonds.
Deal Alert
Get 25% off engagement ring settings at James Allen!
Interviews With Real Buyers
In March 2023, I interviewed Emma, a newlywed from Chicago, who bought her engagement ring from James Allen. She told me, “I loved the customization options and how easy it was to work with the design team. I felt like they really understood what I wanted.”
I also spoke to Jake, a buyer from Los Angeles who purchased his wife’s diamond from Blue Nile. He mentioned, “I was a little nervous about buying such a big-ticket item online, but the price match guarantee really put my mind at ease.”
These real interviews reflect how both brands go out of their way to provide a personalized and positive shopping experience, even if there are a few bumps along the way. But overall, both brands are recognized for their attention to quality and customer care.
If you’re looking for some of the top lab diamonds for sale, you can check out my review on top lab diamonds for sale.
What Do Real Customers Think?
After talking to real customers and diving deep into the feedback, it’s clear that James Allen and Blue Nile have earned their place as leading names in the diamond industry. Both brands have received praise for their quality diamonds, their customer service, and their ability to deliver great value. However, like any brand, they also have their share of complaints, most of which relate to shipping or minor issues with the return process.
For those of you who are debating between these two, I’d suggest considering what’s most important to you—whether it’s the ease of customization, the range of diamond options, or how much you’re willing to invest in customer support post-purchase.
Feel free to browse both platforms and see which resonates more with your needs:
- James Allen’s reviews and customer support: James Allen
- Blue Nile’s customer service and reviews: Blue Nile
Deal Alert
Get 30% off engagement ring settings at Blue Nile!
Final Verdict: Which One Is Higher Quality?
After thoroughly analyzing James Allen and Blue Nile, it’s time to summarize the key points and share my personal recommendation. Both brands offer a lot of value, but which one truly provides the highest quality diamonds? Let’s break it down.
James Allen: Strengths and Weaknesses
Strengths:
- 360° video tool: This feature allows you to virtually examine diamonds in detail, providing a level of transparency that is hard to match. If you’re someone who values being able to inspect every facet of your diamond, James Allen’s tools are unbeatable.
- Customization options: The platform makes it easy to create custom jewelry. From engagement rings to other fine pieces, James Allen offers an experience that feels personalized and tailored to your preferences.
Weaknesses:
- Pricing: While they provide excellent quality, James Allen can sometimes be more expensive than Blue Nile, especially during peak seasons or for specific diamond shapes. For those looking for the most cost-effective option, it might not always be the best choice.
- Return process: Some customers have reported that returns can take a little longer than expected, so if you want a quick turnaround, this could be a consideration.
Blue Nile: Strengths and Weaknesses
Strengths:
- Competitive pricing: Blue Nile is known for its value. Their pricing structure is generally more affordable, and they often offer discounts during sales events, such as Valentine’s Day or Black Friday.
- Large inventory: The variety of diamonds and settings available is impressive. Whether you’re looking for round diamonds or unique cuts, Blue Nile’s selection has something for every budget and preference.
Weaknesses:
- Limited customization: While Blue Nile offers some customization options, it’s not as robust as James Allen. If you’re someone who wants to create a completely one-of-a-kind piece, this might feel limiting.
- Customer service: Some users report that while Blue Nile’s customer service is generally good, it’s not always as readily available or as immersive as the experience James Allen offers.
My Personal Recommendation
If you’re looking for innovative tools and a more immersive shopping experience, I would recommend James Allen. The ability to view diamonds in 360° video gives you an unparalleled level of transparency, making it perfect for those who want to dive deep into every aspect of their purchase. Their True Hearts diamonds are also a standout in terms of cut and brilliance.
However, if value for money is your priority, Blue Nile is hard to beat. The competitive pricing, wide inventory, and diamond price match guarantee make it a fantastic option for those who want high-quality diamonds at an affordable price. Whether you’re shopping for an engagement ring or a special occasion piece, Blue Nile gives you excellent options without breaking the bank.
Ultimately, the choice depends on what you’re looking for in your diamond shopping experience. If you want the most advanced tools, go for James Allen. If you want variety and value, Blue Nile may have the edge.
Final Thoughts: If you’re still undecided about diamond shapes or how to tell if a diamond is real, I recommend reading more on what shape of diamond looks the largest or checking out tips on how to tell if a diamond is real to ensure you’re making the best choice.
To make your decision even easier, here’s a clear, side-by-side comparison of James Allen and Blue Nile. This table summarizes their key features, strengths, and weaknesses, so you can quickly weigh the pros and cons of each brand based on the most important factors we’ve discussed.
James Allen Review
Check our comprehensive James Allen Review to learn more about their pricing and commitment.
Feature | James Allen | Blue Nile |
---|---|---|
Founded | 2006 | 1999 |
Diamond Inspection | 360° HD video tool for detailed viewing | Static images, but includes extensive descriptions |
Customization | Highly customizable, including custom design tools | Limited customization options |
Diamond Selection | Extensive, includes True Hearts diamonds | Large inventory with competitive pricing |
Cut & Quality | Known for True Hearts collection with excellent cut | Known for Astor diamonds, but less customization |
Pricing | Premium pricing, occasional discounts | Competitive pricing, often offers seasonal sales |
Return Policy | 30-day return window | 30-day return window |
Customer Support | Excellent, with virtual consultations available | Reliable, but slower response times |
Warranty | Lifetime warranty and resizing options | Lifetime warranty and resizing options |
Promotions | Occasional discounts | Frequent seasonal promotions, like 20% off during events |
This infographic gives you a visual breakdown of what each brand excels at and where they fall short. Whether you prioritize diamond inspection tools, customization options, or pricing, this comparison helps you make an informed decision
View Blue Nile Review
Check our comprehensive Blue Nile review to learn more about their pricing and commitment.
FAQs
Conclusion
Choosing between James Allen and Blue Nile isn’t just about quality—it’s about what matters most to you. If you value tech-driven tools and a truly immersive shopping experience, James Allen is a great fit. However, if you prefer simplicity, variety, and value, Blue Nile might be the perfect match for your needs.
At the end of the day, both brands offer high-quality diamonds, but your personal preferences will ultimately determine the best choice. Whether you’re looking for an engagement ring, custom designs, or simply want the best value, both brands have plenty to offer.
Take the first step towards your perfect diamond ring today—click the links to explore the best deals from James Allen and Blue Nile:
Ready to find your dream ring? Explore more about James Allen’s innovative diamond collections or discover the wide variety of options at Blue Nile. Don’t miss out on special deals, exclusive offers, and exceptional customer support from both brands.
Deal Alert
Get 25% off engagement ring settings at James Allen!
Deal Alert
Get 30% off engagement ring settings at Blue Nile!
Conclusion
Choosing between James Allen and Blue Nile isn’t just about quality—it’s about what matters most to you. If you value tech-driven tools and a truly immersive shopping experience, James Allen is a great fit. However, if you prefer simplicity, variety, and value, Blue Nile might be the perfect match for your needs.
At the end of the day, both brands offer high-quality diamonds, but your personal preferences will ultimately determine the best choice. Whether you’re looking for an engagement ring, custom designs, or simply want the best value, both brands have plenty to offer.
Take the first step towards your perfect diamond ring today—click the links to explore the best deals from James Allen and Blue Nile:
Ready to find your dream ring? Explore our handpicked collection of James Allen’s innovative diamond collections or discover the wide variety of options at Blue Nile. Don’t miss out on special deals, exclusive offers, and exceptional customer support from both brands.
We are reader-supported, and your purchases through these links help us bring you more helpful content.
Blue Nile is one of the biggest and most recognized online jewelry retailers, offering an extensive and exclusive inventory. Their high-resolution images are improving and getting closer to the quality offered by James Allen, while their prices remain highly competitive. Right now, Blue Nile offers up to 30% savings on jewelry during a limited-time sale.
WHAT WE LOVE ABOUT THEM:
- 30-day no-questions-asked return policy, with a prepaid shipping label provided by Blue Nile.
- Lifetime warranty on all purchases.
- Free shipping on every order.
- Complimentary services every six months, including prong tightening, repolishing, rhodium plating, and cleaning.
- Insurance appraisal included with your purchase.
- One free resizing within the first year.
- High-quality images available for roughly half of their diamond selection.
- 24/7 customer service support.
- Full credit toward future upgrades, as long as the new item is at least double the value.
- Best-in-class order fulfillment process.
James Allen is a top leader in online diamond sales, offering cutting-edge imaging technology that lets you inspect diamonds as if you were using a jeweler's loupe. With the largest exclusive selection of loose diamonds available online and excellent pricing, they also boast one of the finest collections of lab-created diamonds on the market. They currently run a 25% discount on selected lab-grown diamonds!
WHAT WE LOVE ABOUT THEM:
- 30-day no-questions-asked return policy, with a prepaid shipping label provided by James Allen.
- Lifetime warranty on all purchases.
- Free international shipping.
- Complimentary prong tightening, repolishing, rhodium plating, and cleaning every six months.
- Insurance appraisals included with purchases.
- One free resizing within 60 days of purchase.
- Free ring inscriptions available.
- Best-in-class high-quality imagery for every diamond in stock.
- 24/7 customer support.
- Premium, best-in-class packaging.