Diamond Shapes Guide

The seven biggest mistakes to avoid when buying a marquise cut diamond are: ignoring the prominent bow-tie effect, choosing a stone with poor shape symmetry, selecting the wrong length-to-width ratio, leaving the

The #1 secret to buying a radiant cut diamond and saving thousands is leveraging its “crushed-ice” brilliant facet pattern to safely choose a lower, more affordable clarity and color grade (like SI1

The biggest mistakes to avoid when buying a heart diamond shape are choosing a stone with poor symmetry (uneven “lobes” or a weak “cleft”), a bad length-to-width ratio, and not selecting a

The seven biggest mistakes to avoid when buying a pear shaped diamond ring are: choosing a stone with a severe “bow-tie” or poor shape symmetry, selecting a setting that leaves its fragile

What’s special about an Asscher cut diamond is its unique octagonal shape, deep, layered “step cuts” that create a mesmerizing “hall-of-mirrors” effect with a distinct “X” pattern, and its timeless

The nine biggest mistakes to avoid when buying an emerald cut diamond are: choosing a low clarity grade that reveals visible flaws, expecting a fiery “sparkle” instead of its classic

The seven biggest mistakes to avoid when buying a cushion cut diamond are: not understanding the crucial difference between “crushed ice” and “chunky” facet styles, choosing the wrong length-to-width ratio

The most important things to look for in an oval cut diamond are a brilliant sparkle across the entire stone, a pleasingly symmetrical shape, and the absolute minimum or complete

Alright, let’s get into it. When you’re ready to buy a diamond, the very first and most personal choice you will make is its diamond shape. It’s the one thing you