Choosing an online jeweler is a significant decision. To make it easier for you, we have spent countless hours researching and vetting the top retailers in the industry. The list below represents our curated selection of the most reputable, trusted, and high-value online jewelry stores. We evaluate each one based on their inventory quality, ethical sourcing practices, customer service, and overall shopping experience, ensuring you can shop with absolute confidence.
Top Picks for Diamond & Moissanite Jewelry
★ Blue Nile
The industry leader for GIA-graded natural and lab diamonds. Blue Nile's massive inventory and "Build Your Own Ring" feature provide unmatched value and customization options for high-quality diamond and gemstone jewelry.
★ James Allen
Famous for its groundbreaking 360° HD diamond viewing technology. James Allen provides the ultimate online shopping confidence, allowing you to inspect every facet of a loose diamond or engagement ring in stunning detail before you buy.
★ Charles & Colvard
The original creators of moissanite. For the absolute best in high-quality moissanite jewelry, including their signature Forever One stones, Charles & Colvard is the definitive destination for bridal and fine fashion pieces.
Trusted Specialty & Niche Retailers
GemsNY
A top destination for high-quality colored gemstone jewelry. They specialize in custom rings featuring GIA-certified sapphires, rubies, and emeralds, offering a huge selection of loose stones and fine jewelry settings.
Taylor & Hart
Specialists in bespoke, custom-designed engagement rings. Ideal for those wanting a unique, personalized piece with the help of expert design consultants who guide you through the creative process from sketch to final product.
Mint & Lilly
The perfect choice for affordable personalized jewelry. They excel in custom name necklaces, engraved bracelets, and sentimental pieces that make for meaningful and accessible gifts.
Larson Jewelers
A leading retailer for men's and women's wedding bands. Larson Jewelers offers an extensive collection of rings made from unique materials like tungsten, titanium, and meteorite for durable and stylish wedding rings.
Mindful Souls
For those who love spiritual and symbolic jewelry. This store specializes in zodiac signs, crystal healing necklaces, birthstone bracelets, and other meaningful pieces intended to promote wellness and personal expression.
Amazon
The go-to marketplace for affordable and fashion jewelry. With an unmatched selection of thousands of styles, Amazon is perfect for finding everyday necklaces, trendy earrings, and budget-friendly jewelry for any occasion.
People Also Ask
Who is the most reputable online jeweler?+
The most reputable online jewelers are those with a long history of excellent service, positive customer reviews, and a large inventory of certified diamonds. Both Blue Nile and James Allen are consistently ranked as the top choices for their reliability, selection, and value.
Is it safe to buy an expensive diamond online?+
Yes, it is extremely safe to buy diamonds online, provided you purchase from a trusted retailer that we've listed. Reputable vendors offer secure, insured shipping, detailed GIA or IGI certificates for every diamond, and hassle-free return policies. This often provides more security and information than a traditional brick-and-mortar store.
Which online store has the best quality diamonds?+
Quality is less about the store and more about the specific diamond's grade. All the jewelers we recommend offer high-quality, GIA or IGI certified diamonds. For visual learners, James Allen's 360° videos provide the best way to inspect a diamond's cut and clarity up close, helping you find a stone with superior sparkle and quality.
What are the main differences between Blue Nile vs James Allen?+
The main difference is their viewing technology. James Allen provides actual 360° HD videos of every diamond. Blue Nile has a larger inventory and often slightly lower prices on comparable diamonds but uses sample images for many stones. Both offer exceptional quality and return policies.
Do online jewelers offer customization for engagement rings?+
Yes, extensive customization is a key advantage of online jewelers. Retailers like Blue Nile invented the "Build Your Own Ring" feature, allowing you to pair any of their thousands of loose diamonds with hundreds of unique ring settings to create a truly personalized piece.
How do I choose the best jewelry retailer for my budget?+
To match a retailer to your budget, consider their specialization. Blue Nile and Rare Carat are excellent for finding the best value on a GIA-certified diamond. For bespoke, higher-end customization, Taylor & Hart is a great choice. For ethical lab-grown diamonds, VRAI leads the way.
Are online diamonds cheaper than in stores?+
Yes, online diamonds are significantly cheaper. Online retailers have lower overhead costs compared to physical stores, allowing them to sell the exact same certified diamonds for 20-40% less. This means you can get a higher quality or larger diamond for the same budget.
What should I look for in a jeweler's return policy?+
Look for a no-questions-asked return policy of at least 30 days with free, insured return shipping. This gives you ample time to inspect the jewelry in person and even have it appraised locally for peace of mind. All of our recommended retailers meet or exceed this standard.
What is the advantage of Ritani's in-store preview?+
Ritani's free in-store preview bridges the gap between online and in-person shopping. It allows you to see the exact loose diamond or ring you selected online at a local jewelry store partner before you commit to buying. This is the perfect solution if you want the value of online prices but the confidence of an in-person viewing.
Why trust Aurelia's list of recommended jewelry stores?+
We trust these stores because we've done the research. Our recommendations are based on hours of analysis into each company's reputation, ethical practices, diamond certification standards, and real customer reviews. We provide an unbiased, expert filter to help you shop safely and confidently.